NEWS
08
2020
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12
Hardware enterprise marketing strategy
China's hardware industry has become increasingly mature, and the enterprise marketing model has gradually developed with the upgrading of the industry. Here are some common marketing models for hardware companies.
Product Marketing
Product marketing is the most basic form of marketing, in the early stage of the development of the hardware industry enterprises are generally product marketing. In the period when the market supply and demand tends to be in short supply, enterprises manufacturing products without sales pressure will not pay attention to other marketing methods. In the early market environment, product marketing is almost the only marketing method.
Relationship Marketing
Relationship marketing is the marketing activities as an enterprise and consumers, suppliers, distributors, competitors, government agencies and other public interaction process, the core of enterprise marketing activities is to establish and develop good relations with these public. This is a way that most enterprises will adopt after the enterprise develops to a certain stage. On the basis of product factors, some enterprises have achieved considerable benefits by doing relationship marketing to help the group.
Standard Marketing
The so-called standard marketing refers to the use of enterprises in the industry to participate in the role of national standard setters, this resource as credibility, to stop the spread. Standard marketing is not a true marketing model, but a marketing tactic that only a very small number of companies can use. The understanding of the brand of Chinese hardware enterprises is still in its infancy, making it difficult to appear with absolute market identity of the enterprise. In addition, the quality of Chinese hardware enterprises has not reached the international leading level, which makes the standard of Chinese hardware tools very scarce.
Service Marketing
Under the guidance of service consumption, consumer demand has become the focus of hardware enterprises, and services have been strengthened on the basis of products, so as to obtain the trust and dependence of consumers. This is equivalent to the development of product marketing, as industrial products hardware tools, especially professional tools, service quality is particularly important.
Brand Marketing
Brand marketing refers to the use of consumer brand demand, create brand value, and finally form a brand benefit marketing strategy and process, through the marketing use of various marketing strategies to make the target customers to form a corporate brand and products, services cognitive process. Today, with the serious homogenization of hardware tools, brands have become an important standard for consumers to choose.
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